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Protect Your Family From the Despoliation of “Metropolitan Development.” Move to Racially Restricted Hollywoodland!

Ad for Hollywoodland development from the L.A. Times, September 7, 1924, page D2, fearmongering about minorities in Hollywood, just like now, 90 years later.
Ad for Hollywoodland development from the L.A. Times, September 7, 1924, page D2, fearmongering about minorities in Hollywood, just like now, 90 years later.
While flipping about in old issues of the L.A. Times, we came upon the enlightening 1924 advert you see to the right, luring buyers for the famous Hollywoodland development, from which we inherited not only the iconic sign but the famous racist attitudes, it seems. See what it says?

…to the “Old Timer” of Los Angeles! You…..who have seen the fine residential districts of Los Angeles despoiled by metropolitan development—must realize now that Los Angeles is destined soon to be a city of millons.

Protect your family by procuring at today’s prices a home place in the Hills of Hollywoodland—secured by fixed and natural restrictions against the inroads of metropolitanism and yet within twenty-five minutes of Seventh & Broadway.

Today is Your best opportunity. Are you going to sit idly by and let the March of Progress pass unheeded?

Continue reading Protect Your Family From the Despoliation of “Metropolitan Development.” Move to Racially Restricted Hollywoodland!

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